Ever Wondered How to Turn One-Time Buyers Into Loyal Customers? Here Are 3 Ways
Have you ever paid attention to post-purchase surveys? Because the journey to customer loyalty doesn’t begin at the buy button but starts right after it. Experts say Expert 1 – Fred ReichheldFred Reichheld, who coined the Net Promoter Score back in 2003, laid the groundwork for loyalty economics. He showed that capturing customer sentiment—via a […]
Meta’s new AI-Powered Ad Targeting levels up the opportunities for Small Business
Meta just invented a revolutionary tool for small businesses to thrive. With AI-driven ad targeting, even the tiniest shop can now play in the big leagues. Expert Insights Jackie Navarrete, writing for GetVMS, highlights Meta’s new AI tools that simplify influencer marketing for small businesses. These tools include AI-enabled creator discovery, personalized content recommendations, and […]
McDonald’s Gaslights Its Consumers
The theory that “made with 100% chicken” is a misleading wordplay puts McDonald’s under fire. A viral TikTok explains how this phrasing can decieve consumers into thinking the nuggets are made entirely of chicken.(New York Post, news) Expert Insights Luke, a marketing professional, highlighted in his viral TikTok how phrases like “made with 100% chicken” […]