Audi’s China Rebrand: A Risk That Might Pay Off
Would you drop your iconic logo to win over a new audience? Audi just did.In 2024, Audi rebranded itself in China, ditching its famous four-ring logo to create a new, China-specific version of its brand. Why? Because young Chinese consumers wanted something fresh. (Wired) Why This is a Big Deal What Auto Brands Should Consider […]
Porsche has exciting news for car lovers. They are now offering special Manthey Kits for two of their popular models: the 911 GT3 RS and the 911 GT2 RS.
These kits are designed to make these cars even better on the track. You can order them now, and they will be delivered by spring 2025. The kit for the 911 GT3 RS costs $116,160, and the one for the 911 GT2 RS is priced at $113,140. Why This Matters This move shows that there’s […]
Fiat’s Bold Move: Turning Apartments Into a Marketing Machine
Fiat just changed the game. Instead of just selling cars, they’re selling a lifestyle. In 2024, the Italian automaker launched Fiat House, a 309-unit apartment complex in Fort Lee, New Jersey. The catch? Residents get access to Fiat’s electric 500e sedan as part of the deal. The entire building is decked out with Fiat branding, […]
Kia’s Rise: From Budget Brand to Market Leader
Kia isn’t just selling cars. They’re selling a brand identity. In 2024, Kia crushed expectations, selling over 80,000 cars in Australia. The company’s brand-focused marketing strategy—including massive ad campaigns and event sponsorships—helped them dominate. (The Australian) Why Kia’s Marketing Worked How Automakers Can Replicate Kia’s Success Kia is proving that smart branding beats traditional advertising.
We often look at Net Present Value (NPV) to decide if an investment is good
We often look at Net Present Value (NPV) to decide if an investment is good. NPV helps us see the value of a project over time in today’s money. But in today’s unpredictable world, relying only on NPV might not be enough. Think about factors like resilience, adaptability, and sustainability. These are crucial for long-term […]
Throwback to Hyundai and Amazon: The 20-Minute Car Buying Revolution
Hyundai is making car buying as easy as one-click shopping.In 2024, Hyundai and Amazon teamed up to let customers buy a car entirely online—in under 20 minutes. Shoppers can browse available vehicles, check out, and schedule delivery, all with minimal dealership interaction. (The Sun) Why This is a Game-Changer What Automakers Should Do Now Hyundai’s […]
Why DEI Does Not Work Like People Think
Diversity, Equity, and Inclusion (DEI) programs are everywhere now. Schools, companies, even sports teams use them. The goal? Make things fair for everyone. Sounds good, right? But here’s the problem—what if these programs don’t actually work the way people think? 1. People Don’t Like Being Forced Most DEI programs tell people what to think instead […]
The global tire market is growing fast. In 2022, it was worth about $126 billion. Experts think it will reach over $176 billion by 2027.
One big reason for this growth is that more people around the world are buying cars. More cars mean more tires are needed. Governments also want cars to be safer and use less fuel. This makes tire makers work hard to meet these rules. Tire companies are also trying to be kinder to the Earth. […]
In January 2025, Enso Tyres Ltd., a London-based company, teamed up with i247 Group to make special tires for electric vehicles (EVs) more available across the UK.
This partnership means that Enso’s EV tires will now be offered at over 4,000 fitting centers, including well-known places like Halfords. Enso’s tires are designed to help EVs go farther and reduce pollution. Tests showed that these tires can increase an EV’s range by up to 10% and cut down on tiny particles released into […]
The U.S. automotive aftermarket is growing fast. Experts predict it will be worth nearly $535 billion in 2024. What Are The Numbers For the Future
Why is this happening? What can you do? The automotive aftermarket is changing quickly. By staying informed and taking action, you can benefit from these trends. Works Cited “Automotive Aftermarket Industry Analysis 2023.” AAPEX, 16 Aug. 2023, https://www.aapexshow.com/blog/automotive-aftermarket-industry-analysis-2023/Knapp, Gavin. “Key Takeaways from the SEMA Market Report.” MOTOR, 20 Nov. 2024, https://www.motor.com/2024/11/key-takeaways-from-the-sema-market-report/