The theory that “made with 100% chicken” is a misleading wordplay puts McDonald’s under fire. A viral TikTok explains how this phrasing can decieve consumers into thinking the nuggets are made entirely of chicken.(New York Post, news)
Expert Insights
Luke, a marketing professional, highlighted in his viral TikTok how phrases like “made with 100% chicken” can be deceptive. He explained that while the chicken used is 100% breast meat, the nuggets also contain other ingredients like water, flour, oils, and spices. This subtle wording can lead consumers to believe the product is purely chicken .(news)
McDonald’s Australia responded by stating that their Chicken McNuggets are made with 100% RSPCA-approved chicken breast, and the additional ingredients are part of the marinade and coating. They emphasized their commitment to transparency and providing clear nutritional information to customers .(NZ Herald, New York Post)
Our Take
This controversy underscores the importance of clear and honest marketing. While McDonald’s may not be intentionally misleading, the phrasing of their claims can create misconceptions. Brands must prioritize transparency to maintain consumer trust.(news)
3 Action Items
- Keep in mind the Marketing Language: Do not forget to closely think through the language tricks made by the global brands.
- Learn about the Ingredients: Before purchasing anything, go through the ingredient list and try to understanding which is which.
- Action for Clear Labeling: Encourage companies to be more straightforward and honest in their marketing campaigns.
In conclusion, the McDonald’s nugget controversy highlights the need for transparency in food marketing. Consumers should remain vigilant and informed to make choices that align with their values and health goals.
