Click it. Zoom it. Spin it. Do it like it’s right in your hands. In the world of online shopping, seeing is believing. And when you can rotate, enlarge, and drop a product into your living room with a tap, belief turns into action. 3D product visualization isn’t just science-fiction, it’s a real change – and people buy it. Furniture and fashion brands embracing this tech are seeing conversion rates jump by 20%.

What the Experts Are Saying

Alex Hamilton, Senior Ecommerce Product Manager at MADE.COM, shared that after integrating Sketchfab’s 3D viewer, customers who interacted with 3D models were 25% more likely to make a purchase. The immersive experience allowed users to examine furniture from every angle, leading to increased confidence and sales. 

Dina Fierro, VP of Global Digital Strategy at Nars, highlighted the brand’s success with AR try-on experiences. By allowing customers to virtually try on products, Nars observed higher engagement rates and increased conversions, particularly on platforms like Instagram and YouTube.

Our Take

3D and AR aren’t just flashy tools – they’re reshaping how consumers shop. By bridging the gap between online browsing and in-store experience, they reduce uncertainty and build trust. For brands, this means not only higher conversion rates but also fewer returns and more satisfied customers.

Actions to Take

1. Add 3D models to your product pages: Let your customers interact and explore the models directly. It builds trust and boosts purchases.
2. Use AR try-on tools for fashion and beauty: Customers want to see the products on them. Have confident customers, and fewer returns.
3. Offer 3D room planners for furniture: Let customers place your product in their space. Clearer vision drives decisions.

Conclusion

Embracing 3D and AR technologies transforms the online shopping experience, leading to higher conversions and happy customers. The future of e-commerce is interactive—don’t get left behind. Pave your way to a successful business.

Written by Ani Mkrtchyan

Sitting on the couch is better. But wheels will not be selected by air. Or stop, they will? 

The RideStyler Visualizer changes everything. It lets you see exactly how different wheels, tires, and suspension setups look on your specific vehicle — in real time. No guessing. Just a clear visual that shows what your car could look like before you make a decision.

What expert say about this?

RideStyler’s team created this tool to improve how people shop for vehicle customizations. You select your car model, then scroll through options to see what fits — all matched with accurate pricing and inventory. It’s fast, simple, and takes the risk out of shopping.

Developers at RideStyler also built an API that businesses can use to show wheels, tires, paint colors, and more — all rendered instantly. This helps online retailers give customers a better, more interactive experience.

Our Take

Whether you’re a shopper or a sales rep, this makes life easier.

With the Visualizer, that guessing game disappears. You see the result instantly. It saves time. It saves energy. And it lets you walk into a store already knowing what you want. Or even better — skip the store entirely and order with confidence from home.

3 Clear Actions You Can Take

1. Add the Visualizer to Your Website
   
   If you’re a retailer, integrate it directly into your site. It helps customers make confident buying decisions and increases sales.
   
2. Let Customers Share Their Builds
   
   Enable social sharing from the tool so buyers can post their custom look. This drives word-of-mouth and adds free marketing for your brand.
   
3. Use It In-Store to Save Time
   
   Set up the Visualizer in your shop or showroom. It helps customers decide faster, and allows your staff to focus on closing the sale — not walking through endless options.
   

Written by Karina Martirosyan

The Big Challenge: Selling Cars is Getting Harder

Imagine you’re running a car dealership. You’ve invested in AI-driven pricing models, launched a slick new website, and even trained your sales team to use customer data to predict buying behavior. But despite all this, your dealership is still selling the same number of cars per employee as you did ten years ago.

Sounds frustrating, right?

This is the reality for many automotive companies today. A McKinsey report on boosting auto sales productivity found that even though car dealerships have invested in new technologies, the sales per employee have stayed between 14 and 16 cars per year. Even worse, operating costs have risen by 8%, squeezing profits. (McKinsey)

Now, let’s shift gears.

European consumer goods companies—the businesses that sell everyday products like toothpaste, clothes, and packaged foods—have cracked the code on driving consistent revenue growth. Even though they operate in tough, competitive markets, top brands have found ways to optimize their sales, cut costs, and grow profits.

What if the automotive industry could borrow strategies from these consumer goods companies?

Let’s take a deep dive into what car dealerships and automakers can learn from companies selling everyday products—and how applying these lessons can supercharge auto sales.

Lessons from Consumer Goods: How They Stay Ahead

A recent McKinsey study on leading European consumer goods companies found that top performers focus on four key areas:

1. Simplifying Product Lines

Companies like Unilever and Nestlé don’t try to sell every possible product. Instead, they:

• Focus on best-selling products
  
• Cut out underperforming items
  
• Invest heavily in what customers already love

For example, Coca-Cola reduced its number of product variations and focused on fewer, more profitable options, leading to higher sales per product.

2. Mastering Retail & Store Execution

Successful brands make sure their products are always in stock, easy to find, and well presented—whether in a big supermarket or a small shop.

For example, Procter & Gamble partners closely with retailers like Tesco and Carrefour to ensure its products are always displayed prominently.

3. Leveraging Digital & E-Commerce

More people are shopping online than ever before. Smart consumer goods companies invest in digital tools that:

• Help them track customer behavior
  
• Make it easier to buy products online
  
• Allow them to predict demand and adjust prices dynamically

4. Using Data to Improve Sales

Top-performing brands don’t rely on gut feelings. Instead, they:

• Analyze real-time sales data
  
• Test different pricing strategies
  
• Use AI to predict what customers will buy next
  

This data-driven approach has helped companies like L’Oréal and Danone improve profit margins and customer satisfaction.