Elevate your skincare. Glowing face masks have become the new trend for glowing skin. A 30% surge in attention to LED masks has sparked a 25% bump in CurrentBody Skin mask purchases, as beauty‑blogging meets shoppable content.
Expert Insights
Pamela Marshall, co‑creator at Mortar & Milk, underscores that high‑quality, safety‑cleared LED masks—like CurrentBody’s—are clinic‑grade at-home tools. These devices deliver therapeutic wavelengths that stimulate collagen, boost blood flow, and reduce inflammation. Consistency is key; using them several times weekly unlocks lasting benefits.
Yarden Horwitz, co‑founder of trend‑tracking agency Spate, confirms that #LEDfacemask and #glowuproutine has exploded on TikTok—garnering millions of views each week. Searches for “LED light therapy” are up 32% year‑over‑year, signaling more than a fad—it’s a movement—and TikTok’s shoppable videos are steering buyers onto the beauty shelf.
Our Take
TikTok isn’t just flashing pretty lights—it’s lighting up wallets. Influencers are wielding LED masks like badges, showcasing quick 10‑minute routines that fit seamlessly into daily life. When viewers spot a glowing face and a direct “Shop now” link, curiosity flips into action—and those shoppable tutorial formats explain the 25% sales spike for CurrentBody Skin.
This isn’t tech hype—it’s real, clinically backed science colliding with persuasive social content.
3 Action Items for Beauty Brands & Marketers
- Launch Shoppable LED Skincare Tutorials: Make videos on how to use your face mask in a routine. More understanding brings more trust – and sales.
- Collab with Beauty Influencers: Send your mask to trusted beauty influencers. Their tutorials, paired with shoppable links, can turn viewers into customers.
- Capitalize on the Hashtag Ecosystem: Leverage #GlowUpRoutine, #LEDfacemask, and #SkinTechTikTok. Hashtags will increase your visibility and your sales.
Conclusion
This is more than a trend—it’s a crossroads: clinical efficacy meeting the social spotlight. Brands that fuse science, consistency, and seamless shoppable content will ride the glow-up wave.
Written by Ani Mkrtchyan
