Stop adding random stuff to your store.
Start increasing your average order value with what you already sell.
Most e-commerce CEOs are chasing more: more SKUs, more traffic, more ads. But what if growth wasn’t about more… and was about smarter?
Enter: bundling. The single most underrated revenue move in e-commerce today.
Why Bundles Work Better Than Discounts
Your customer isn’t always price-sensitive. They’re value-sensitive.
When you offer them a curated kit, say, 4 wheels + tire shine + microfiber towels, it doesn’t feel like a sale. It feels like a decision made for them.
You just solved a full problem, not pitched a product.
Bundling works because:
- It increases perceived value without lowering your price
- It creates a sense of completeness, no one wants to miss a step
- It reduces decision fatigue (a CEO’s worst enemy too, by the way)
And here’s the kicker:
Bundled offers can boost your AOV by 20–40%
And customers are happier, they feel like they got more than they paid for.
You Already Have the Ingredients
Most CEOs think, “We don’t have enough products to bundle.”
Wrong.
If you sell:
- Wheels → bundle with tire shine, gloves, and an install guide
- Car seat covers → bundle with dashboard wipes and an interior freshener
- LED kits → bundle with a wiring tool and safety gloves
You’re not just selling parts. You’re creating upgrade kits. Starter packs. Weekend projects.
You’re giving your customer a story, not a SKU.
Bundling isn’t a marketing trick. It’s a margin strategy.
Instead of lowering prices, you’re raising perceived value. Instead of chasing volume, you’re deepening every cart.
Most importantly, you’re thinking like a brand, not a parts catalog.
Time to Package Your Growth
If you want to sell more, don’t create more.
Just package what you have better.
Let your product lineup work smarter for you.
Let your customers feel smarter for buying.
Need help building high-converting bundles? Let’s design one together.
Written by Viktoria Shahinyan
