AI is running half of our lives, shopping is next. We can expect a robot helping us to pick a perfect hoodie.
Experts Say
Expert Insight 1 – Sandie Hawkins, ex‑TikTok Shop / Teikametrics
Sandie sees social commerce as the blueprint. TikTok taught us we don’t just view—we feel. Consumers go from inspiration to purchase in one swoop webiators.com+5worldwidedigest.com+5cebasolutions.com+5businessinsider.com. Now giants like Amazon and Walmart are copying–adding videos, UGC, livestreams. Hawkins also says AI isn’t a nice-to-have—it’s essential. Brands need AI to churn out copy, pricing tweaks, ads—fast, accurate, nonstop.
Expert Insight 2 – Vogue Business on AI + AR in Retail
Vogue says generative AI will go beyond novelty to full-on helpers—virtual try-ons, chat support, smart mirrors merging digital with IRL voguebusiness.com. Automating curation and hyper‑personalization isn’t just for giants; it’s table stakes. Expect wearable AR devices, digital product fingerprints, and mixed‑reality overlays everywhere investopedia.com+15voguebusiness.com+15c-suite-strategy.com+15.
Our Take
By 2030, e‑commerce will wear two hats: a super-smart assistant and a friendly guide. It’ll anticipate what you want, show it in real life—even talk you through it. It won’t feel like clicking buttons; it’ll feel like asking a trusted friend.
3 Action Steps
- Implement AR Try-On for Your Niche
Use platforms like Shopify AR or Snapchat’s AR tools to let customers virtually test products. Launch a simple AR campaign—like furniture in one room or makeup filters—and measure return rates. Build trust through immersive product experiences. - Adopt AI‑Driven Content Automation
Use tools like Teikametrics or Jasper to auto‑generate ad copy, price tests, and dynamic listings. Set a goal: run 50+ AI‑powered experiments monthly on headlines, images, pricing. Measure what sticks—and scale winners. - Launch Livestream + Shoppable Moments
Pick a theme (e.g. DTC skincare launch). Host livestreams on TikTok or Instagram. Enable in-video purchases or QR code checkouts. Talk live with hosts/influencers. Track conversions and engagement—aim for 10% more visits from watch to buy.
2030’s e‑commerce won’t be cold and transactional. It’ll be smart, immersive, and social. And if you act now—AR, AI, livestreams—you’ll be ready when shoppers expect more than a click.
Written By Natalie Manvelyan