Personalized gifts are trending moneymakers. These unique presents have been touching consumers’ hearts and producers’ bank accounts. TikTok’s #GiftItPersonal trend has ignited a surge in personalized gift sales, with items like customized mugs, jewelry, and photo books experiencing a 40% increase, particularly during holiday seasons.
Expert Insights
1. Research and Markets
According to the U.S. Personalized Gifting Market Outlook Report 2025-2030 by Research and Markets, the personalized gifting market was valued at USD 9.69 billion in 2024 and is projected to reach USD 14.56 billion by 2030, growing at a CAGR of 7.02%. The report highlights the rising popularity of seasonal and event-based gifting, as well as the inclination of Millennials and Gen Z towards personalized gifts.
2. TikTok What’s Next 2025 Trend Report
TikTok’s own What’s Next 2025 Trend Report emphasizes the platform’s role in shaping consumer preferences. The report notes that brands leveraging cultural relevance and creative storytelling on TikTok can build meaningful connections with audiences, driving engagement and sales.
Our Perspective
The intersection of TikTok’s viral trends and the personalized gifting market presents a unique opportunity for brands and creators. The #GiftItPersonal trend exemplifies how social media platforms can influence purchasing decisions, especially among younger demographics seeking authenticity and personalization.
Actionable Strategies
- Use TikTok’s Trending Tools: Boost visibility with trending sounds and hashtags like #GiftItPersonal.
- Collaborate with Influencers: Build trust by letting creators who align with your brand share their personalized gift stories.
- Optimize for Seasonal Campaigns: Launch limited-time promotions around holidays when people are gift-hunting.
In conclusion, the fusion of TikTok’s dynamic platform and the personalized gifting market offers a fertile ground for innovation and growth. By embracing creative storytelling and strategic collaborations, brands can capitalize on this trend to drive sales and deepen customer engagement.
Written by Ani Mkrtchyan
