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We often look at Net Present Value (NPV) to decide if an investment is good

We often look at Net Present Value (NPV) to decide if an investment is good

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We often look at Net Present Value (NPV) to decide if an investment is good. NPV helps us see the value of a project over time in today’s money. But in today’s unpredictable world, relying only on NPV might not be enough.

Think about factors like resilience, adaptability, and sustainability. These are crucial for long-term success but don’t always show up in NPV calculations. By considering these alongside NPV, we get a fuller picture of an investment’s true value.

For example, a government agency had to choose between a costly new digital system and a cheaper traditional one. They looked beyond just the price, considering system performance and availability. This broader view led them to pick the digital system, which offered better long-term benefits despite its higher initial cost.

By expanding our evaluation methods, we can make decisions that not only promise financial returns but also strengthen our organization’s future. It’s about seeing the whole picture and ensuring our investments align with our broader goals.

Action Steps:

  1. Identify Key Non-Financial Factors: Determine which elements, like sustainability or adaptability, are vital for your organization’s success.
  2. Develop Clear Metrics: Create ways to measure these factors so you can assess them alongside financial metrics.
  3. Integrate into Decision-Making: Use both NPV and these additional metrics to evaluate potential investments comprehensively.

By broadening our approach, we can make smarter decisions that benefit our organizations now and in the future.

By JACK

Jack Nalbandian is the CEO of Hatch Pro Media. The company makes videos and helps wheel and automotive brands grow. Jack works hard to help automotive industry find new customers online. The goal is to make viral videos that people remember. Hatch Pro Media helps brands stand out and do their best.

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by JACK

Last Updated February 14, 2025

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