See the vibe. Buy the scent. Your guests will thank you. Candle and diffuser brands like Yankee Candle use aesthetic TikTok videos with soothing music, driving 18% higher add-to-cart rates for cozy home products.
What the Experts Are Saying
1. The Economist
TikTok is reshaping the perfume industry. Fragrance aficionados on platforms like #PerfumeTok are driving trends and sales. Bottles that go viral are quickly snatched off shelves, indicating the platform’s significant influence on consumer behavior.
2. Vogue Business
Mini beauty products are trending, especially on TikTok. Collections of travel-size cosmetics are highly liked, and major brands are offering mini versions of their products. Retailers have noticed a doubling in sales over the past three years, now stocking over 300 mini products. The trend is driven by the cost-of-living crisis and the influence of younger consumers who appreciate the affordability and novelty of collecting smaller-sized items.
Our Take
TikTok isn’t just a platform for dance challenges; it’s a marketplace of moods. The rise of #ScentVibes shows that consumers are seeking experiences, not just products. Brands that tap into this desire for ambiance and storytelling are reaping the rewards.
3 Action Items
- Create Your Own #ScentVibes Content: Post cozy, aesthetic videos of your products using the trending hashtag to boost visibility and engagement.
- Offer Minis: Small candles and diffusers make it easier for customers to sample scents and build collections.
- Engage with TikTok Trends: Join TikTok challenges and fragrance trends to stay relevant and expand your audience.
Conclusion
TikTok’s influence on home fragrance sales highlights the power of storytelling and ambiance in marketing. By embracing aesthetic content and engaging with current trends, both consumers and brands can enhance their experiences and connections.
Written by Ani Mkrtchyan
