Visiting Reinvent.am left me proud of Armenia’s tech growth. So many people are pushing limits and exploring new ideas. It’s inspiring, and it gives me confidence in Armenia’s tech future.
SEO Insights
Imagine customers finding your business directly through ChatGPT or Gemini. This opens up a huge opportunity for wheel brands or E-commerce brands alike.
SEO is no longer just keywords—it’s about matching what buyers want. Focus on content that connects directly with the buyer needs to stand out.
Gemini and ChatGPT are now key in SEO. To stay ahead, create unique, helpful content instead of relying solely on AI. AI can help polish, but your voice matters. Pure AI-generated articles rarely rank well, so use AI to support, not replace, your writing.
Startup Tips
Today’s startups need to grow alongside the market, not disrupt it. A common problem? Focusing only on the product, not the business. Fix it by setting aside one “business-only” hour each week. No product talk—just strategy.
Ameria Bank advises keeping core skills in-house and outsourcing others. This balance makes teams faster and more flexible. Startups have an edge with speed and risk-taking, so use that to compete with larger firms.
Marketing Trends
Marketing today is about creating communities around your brand. This approach builds loyalty and drives long-term sales. Personalization is also key—it’s expected to boost results in 2025 and beyond.
Data is critical in today’s marketing. If you’re not using reports, studies, and customer insights, you’re missing out. Data helps you understand what your customers want and need. Brands using data smartly will stay ahead.
Memes aren’t just funny—they’re powerful. Humor connects, especially with younger audiences facing rising fears. Using humor makes your brand relatable and relevant. Don’t ignore this opportunity on social platforms.
Action Items:
1- Train Gen AI- In order to move towards ranking on Gemini or LLMs, you will need to focus on publishing branded content and articles from the places these language models pull their data.
2- Carve out Time for Strategy- Strategizing is unlike planning. If you are putting out fires day by day, it means you are not thinking about the direction you’re going. It doesn’t matter how fast you are going, if you are going in the wrong direction then what’s the point?
3- Make Content Funny Again- The growing tensions in the world is at a peak level with elections, uncertainty, economic crisis and the ever rising inflation. Humor is how we cope in these scary times. Use PR opportunities to inject some humor and fun in your content.
