Shopping used to be a click. Then it became a swipe. Now? It’s just… a look. Meta and Ray-Ban dropped their new smart glasses — and they didn’t just launch a product.
They launched the next era of e-commerce.
Expert Insights
1. Mark Zuckerberg — Meta CEO
In his official launch video, Zuck said it straight up: “These are for creators.” What he didn’t say out loud — but made very clear — is this: Meta wants you to shop while you scroll. These glasses livestream directly to Instagram and Facebook. Imagine walking through a farmer’s market and someone asks what bag you’re wearing. With one tap, you’re live, showing it off, dropping the link. It’s social selling without the studio. It’s impulse buying with zero delay.
2. Casey Newton — Tech Journalist, Platformer
In his breakdown of Meta’s vision, Newton explains the bigger play: ambient commerce. Not just shopping. Seamless shopping. Meta isn’t chasing gadgets — it’s chasing moments. Casey writes: “The endgame is a world where every product you wear, use, or touch can become instantly buyable through content.” Meta isn’t building tech. They’re building behavior.
Our Take
These sunglasses are not just glasses. They’re a new way to sell.
Imagine this: You’re wearing them. You see something cool. You say something. You’re live. People are watching. They ask where you got your shirt, your bag, your skincare. You tell them. You link it. They buy. No setup. No lighting. Just life — turned into sales.
Three Important Actions You Can Execute Now
- Sell With Smart Glasses Content: Record a simple video using the Meta x Ray-Ban glasses (or mimic the first-person view). Show your product in use. Keep it real, casual. Post on IG Reels. Link the product in your bio using Beacons or Stan Store.
- Offer a “Go Live Bonus” to Buyers: Send an email to your customers: anyone who goes live using your product gets 15% off their next order. Give them a simple script to use. Make it easy. Make it rewarding.
- Launch a Creator Starter Kit: Create a bundle of your top product + a quick “how to go live” guide. Sell it as a “Go Live Kit.” Position it for new creators who want to grow and earn with your brand. Use Shopify Bundles to launch this fast.
Written by Karina Martirosyan
