Your product isn’t just built for shelves, but it also needs to survive the TikTok scrolls.
Experts Say
Expert 1 – Emily Caine, Head of Beauty at TikTok Shop UK
Caine points out that TikTok success hinges on products that solve a real problem, catch your eye visually, and foster a genuine community through comments and live engagement. Beauty brands skyrocketing on TikTok did so by being authentic, packaging bold, and listening—like P.Louise building a palette from comment demand or Nature Spell’s rosemary oil for stressed strands—all exploding because users felt involved en.minea.com+1taranker.com+1thescottishsun.co.uk.
Expert 2 – “Radical honesty” trend in Vogue Business
Brands that own their narrative with transparency do better. Consumers, especially Gen Z, are turned off by polished sheen—they want raw stories. Brands that courageously reveal missteps (Steve Madden, Huda Beauty) earned trust. The lesson: TikTok-proof means being real, not slick. Honesty helps you ride viral waves credibly voguebusiness.com.
Our Take
TikTok-proof isn’t about going viral once—it’s about building trust in the scroll. You need product clarity, visual wow, and above all authenticity. If you lean hard on real stories—why your product exists, its flaws, its fixes—you’ll weather every trend, every algorithm tweak. That continuity is your moat.
3 Action Steps
- Launch a “Fix‑It” mini‑series: Pick one product or misconception. Film quick TikToks showing how you’ve improved it, by using natural lighting and no script. Use voiceovers to explain why it mattered and how you fixed it. Film in 3-4 clips, post them during the week.
- Build a feedback loop through comments: Set up a pinned comment asking “What do you wish this did better?” Respond weekly with a TikTok following up on that exact feedback. Tag it with #YouAskedWeBuilt or similar.
- Show your messy side: Take your audience behind the scenes. Have a candid “here’s what didn’t work” moment, by showing a color miss, a packaging flaw, even a screw‑up in the kitchen. Then record how you fixed it. That honesty builds trust and TikTok attention.
Written By Vanessa Manvelyan
