“I bought skincare from a virtual avatar and honestly? She kinda SLAYED!”

Let’s be real. It actually sounds weird. I never thought i would buy a product from someone who technically doesn’t even exist. But here we are, in 2025, everything is already possible. I just bought a full routine from a girl with glowing cheeks and perfect eyeliner. 

So who is she?

Her name is Mira, and she’s not a human – she’s an AI virtual beauty advisor, designed to recommend products based on your skin, shade, features and even mood, yes, mood.

Well, you want to know how it is working?

I met her on L’Oréal Paris’ site. She asked me about my skin and preferences. After a 2-minute convo she dropped a full cart into my lap. Did she nail? Absolutely!

Wanna try talking to your own digital skincare bestie? Tap into a virtual beauty advisor in L’Oréal Paris’ site and see what products your vibe will unlock!

Here is the skincare routine Mira built for me

  • Revitalift Derm. Pure Hyaluronic Acid Serum
  • Revitalift Triple Power Anti – aging moisturizer 
  • Daily UV Lotion SPF 30
  • Midnight serum
  • Pure – Clay detox 

My final verdict: 10/10

Would buy from L’Oréal Paris again.

Have you ever trusted an AI with your face? Drop your weirdest, best or “it was a total failure” digital shopping moments in the comments!

Written by Viktoria Shahinyan