They don’t care about your sale. Or your sleek website. If delivery isn’t fast, clear, and on time—they bounce. Shoppers aren’t patient anymore. And they’re not loyal either. If your shipping window sucks, they’re gone. And they won’t come back.
Expert Voices
1. Shoppers Are Bailing on Slow Brands
According to a recent study by Narvar, 37% of shoppers say delivery speed is the #1 reason they choose a brand. And 45% abandon carts when delivery is unclear or too slow. Brands that offer real-time tracking and accurate ETAs earn trust—and repeat buys.
2. Shopify’s Delivery Promise Bet
Shopify recently rolled out Shop Promise, a badge that shows shoppers when their order will arrive—2-day, 3-day, exact. Why? Because data showed that conversion rates spiked up to 25% when fast delivery windows were shown at checkout and product pages.
Our POV
Shipping used to be backend. Now it’s marketing. It’s your growth lever. Because in 2025, slow = broken.
If you’re hiding delivery times, customers assume the worst. If your promise isn’t clear, you lose them to Amazon or Shein—because they don’t wait. They know what they want, when they want it, and who can get it to them by Thursday.
Shipping speed isn’t just logistics anymore. It’s part of your brand. Your promise. Your conversion funnel.
3 Actionable Moves for CEOs
1. Show Delivery Promises on Every Product Page
Add “Arrives by [Date]” messaging at the product level. Use apps like Shippo, ShipBob, or Shopify’s Shop Promise. Do it now—not at checkout, not hidden. Upfront.
2. Build Local Warehousing for Top Markets
If 60% of your orders go to California, put inventory closer. Use a 3PL or a flexible node strategy to cut shipping zones. Fewer zones = faster delivery = higher conversions.
3. Flip Returns Into Logistics Wins
Offer fast returns and fast replacements. Pre-label every box. Bonus: use returns data to reposition slow-moving SKUs in better zones.
Finally, Fast shipping isn’t just a “nice to have” anymore. It’s the price of entry. And if you’re not delivering fast, your competitors are—probably yesterday.
Written by Karina Martirosyan
