Imagine trying new clothes or replacing the kitchen furniture without leaving your house! That’s not a joke. The retail industry is being revolutionized by AR shopping.
Expert Takes
Google’s Personalized Virtual Try-On. At its recent I/O conference, Google unveiled a revamped virtual try-on feature. Users can now upload their own photos to see how clothes fit them personally, moving beyond generic models. This enhancement aims to reduce return rates and boost shopper confidence. Wikipedia+10The Times of India+10Axios+10AxiosReal Simple
Indestry’s AI-Powered Vyu Try-On Mirror. Los Angeles-based Indestry introduced the Vyu Try-On Mirror, an AR mirror that scans users’ skeletal points to superimpose clothing in real-time. Set to appear in public spaces like subways and bus stops, it offers a quick and private way to try on clothes virtually. The US Sun
Our Take
AR shopping isn’t a gimmick; it’s a game-changer. Brands like IKEA and Sephora are already leveraging AR to let customers visualize products in their own spaces or on themselves, reducing uncertainty and returns.
3 Action Items
- Integrate AR into Your Online Store. Utilize platforms like Shopify’s AR tools to allow customers to visualize products in their environment. Enhance the engagement of your brand by utilizing AR platforms, which will make the brand more personalized, which consumers love.
- Develop an AR App for In-Store Experience. Utilize AR tools in offline shops too, making consumers’ jobs easier and more convenient.
- Collaborate with AR Technology Providers. By partnering with AR companies, make the tool as tailored to your product as possible.
AR shopping is no longer the future—it’s the present. Embracing this technology can elevate customer experience, reduce returns, and set your brand apart in a competitive market.
Written by Natalie Manvelyan
