Ever Wondered How a Product Would Fit You Before Buying? AR Is Here to Help!
Imagine trying new clothes or replacing the kitchen furniture without leaving your house! That’s not a joke. The retail industry is being revolutionized by AR shopping. Expert Takes Google’s Personalized Virtual Try-On. At its recent I/O conference, Google unveiled a revamped virtual try-on feature. Users can now upload their own photos to see how clothes […]
Pinterest as a Power Player in E-Commerce
While TikTok is full of trendy dances and Instagram is focused on influencers, Pinterest quietly built a shopping empire. In 2025, it’s not just a mood board, but it’s a huge marketplace. Expert Insights Pinterest’s Strategic E-Commerce Evolution. Pinterest has transformed into a visual discovery platform, integrating AI-powered tools like the “Lens” feature for visual […]
Why are Community-Driven Brands Winning in 2025
Community is no longer a concept. It has become the winning business model for success. In 2025, brands that build with their audience—not just for them—are dominating. The old playbook of ads and influencers is fading. Now, it’s about shared values, real conversations, and turning customers into collaborators. Expert Insights Gen Z’s Loyalty Lies in […]
Coca-Cola melts the hearts of Gen Z
Coca-Cola aims to have Gen Z’s attention by collaborating with trending influencers. Coca-Cola is revamping its marketing strategy to connect with Gen Z, a demographic that values authenticity, personalization, and digital engagement. By partnering with creators and reimagining its iconic campaigns, Coca-Cola aims to foster deeper connections with younger audiences. Expert Insights Islam ElDessouky, Coca-Cola’s […]
It’s time to shop directly from YouTube Shorts!
You can now make a profit via YouTube shorts! Viewers can now tap and buy without leaving the app.(Statusphere Blog) Expert Insights Aisha Malik from TechCrunch reports that YouTube is testing shopping features in Shorts, allowing creators to tag products from their own stores. Viewers in select countries can see these tags and shop directly […]
Meta’s new AI-Powered Ad Targeting levels up the opportunities for Small Business
Meta just invented a revolutionary tool for small businesses to thrive. With AI-driven ad targeting, even the tiniest shop can now play in the big leagues. Expert Insights Jackie Navarrete, writing for GetVMS, highlights Meta’s new AI tools that simplify influencer marketing for small businesses. These tools include AI-enabled creator discovery, personalized content recommendations, and […]
“This 12$ primer changed my entire life – Here’s why it might change yours too”
Literally. I used to think primers were pointless. Until one tiny tube completely changed the way my skin looked – even without makeup. My makeup never lasted more than a few hours. By lunchtime my face was shiny, my pores were huge, and my foundation started sliding off. Sounds familiar? Recently, I came across the […]
This App Sells More Mascara Than Maybelline — and It’s Not Even a Store
People don’t walk into stores to try beauty products anymore. They scroll. Watch. Tap. Buy. And right now, they’re doing it on TikTok — more than anywhere else. Expert Insights 1. The Times UK TikTok is now the fourth-largest beauty retailer in the UK, behind only Amazon, Boots, and Superdrug. That’s not hype. That’s numbers. […]
35% Pet Product Sales Surge: How Adorable Pet Videos Filled TikTok’s Piggy Bank
A clueless play. A marketing trap. TikTok’s #PetLife campaign has turned casual pet videos into a commerce powerhouse. Pet product sales on TikTok Shop have surged 35%, with user-generated content (UGC) accounting for 40% of the category’s revenue. It’s not just cute—it’s commerce. What the Experts Are Saying 1. Hai Mag, E-commerce Strategist at Eva […]
25% Rise in Fitness Gear E-Commerce – A TikTok Trend Or A Marketing Win?Â
Watch to buy. Buy to exercise. #FitnessChallenge videos on TikTok are doing more than just racking up views—they’re driving a 25% surge in fitness gear e-commerce. Shoppable yoga mats, resistance bands, and smart weights like Peloton dumbbells are seeing 30% higher conversions. And guess who’s buying? Sixty percent of these sales are coming from Gen […]