Click it. Zoom it. Spin it. Do it like it’s right in your hands. In the world of online shopping, seeing is believing. And when you can rotate, enlarge, and drop a product into your living room with a tap, belief turns into action. 3D product visualization isn’t just science-fiction, it’s a real change – and people buy it. Furniture and fashion brands embracing this tech are seeing conversion rates jump by 20%.
What the Experts Are Saying
Alex Hamilton, Senior Ecommerce Product Manager at MADE.COM, shared that after integrating Sketchfab’s 3D viewer, customers who interacted with 3D models were 25% more likely to make a purchase. The immersive experience allowed users to examine furniture from every angle, leading to increased confidence and sales.
Dina Fierro, VP of Global Digital Strategy at Nars, highlighted the brand’s success with AR try-on experiences. By allowing customers to virtually try on products, Nars observed higher engagement rates and increased conversions, particularly on platforms like Instagram and YouTube.
Our Take
3D and AR aren’t just flashy tools – they’re reshaping how consumers shop. By bridging the gap between online browsing and in-store experience, they reduce uncertainty and build trust. For brands, this means not only higher conversion rates but also fewer returns and more satisfied customers.
Actions to Take
- Add 3D models to your product pages: Let your customers interact and explore the models directly. It builds trust and boosts purchases.
- Use AR try-on tools for fashion and beauty: Customers want to see the products on them. Have confident customers, and fewer returns.
- Offer 3D room planners for furniture: Let customers place your product in their space. Clearer vision drives decisions.
Conclusion
Embracing 3D and AR technologies transforms the online shopping experience, leading to higher conversions and happy customers. The future of e-commerce is interactive—don’t get left behind. Pave your way to a successful business.
Written by Ani Mkrtchyan
