Turning the 2026 World Cup and LA 2028 Olympics into marketing playgrounds. How these events will have a huge impact on companies’ brand images.(Facebook)
As the world gears up for these monumental events, brands are strategizing to captivate audiences through immersive, experiential marketing. It’s not about traditional ads anymore; it’s about creating moments that resonate.
Expert Insights
Cydney Lee, Adweek: Lee emphasizes that with events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers. Brands are focusing on immersive and personal experiences to engage audiences effectively. (Adweek, Adweek)
Christian Kurtzke, CEO of Together Group: Kurtzke discusses how Together Group aims to become the LVMH of luxury agencies by consolidating boutique firms across marketing, communications, production, digital, and experiential services for luxury brands. Their approach integrates cutting-edge technologies like digital twins and immersive storytelling to support luxury brands in transitioning from product-based to experience-based economies. (Vogue Business)
Our Take
The fusion of sports and experiential marketing is creating unparalleled opportunities for brands to connect with audiences on a deeper level. By leveraging technology and storytelling, brands can craft experiences that not only promote their products but also foster lasting emotional connections.(Explore)
3 Action Items
- Leverage AR: Make your brand interactive and attractive for people by developing AR experiences during events. This could include virtual try-ons, interactive games, or storytelling.
- Collaborate with Influencers: Partnerships with related influencers who will create authentic and lucrative content around the events and your brand.
- Create Pop-Up Experiences: Putting temporary pop-up shops near the venues where the events will happen. This will offer unique experiences and have a lasting impression.
The upcoming global events present a golden opportunity for brands to innovate and connect. By embracing experiential marketing, brands can transform passive viewers into active participants, forging deeper relationships and lasting loyalty.
Written by Lusine Sargsyan
