Is 2-Day Shipping Still Competitive? Not in This Industry.
Once upon a time, 2-day shipping was the holy grail.Now? It’s just the bare minimum. E-commerce has entered its instant gratification era. Consumers want their gear fast, whether it’s a laptop stand or a full set of wheels. If you’re still bragging about 2-day delivery, you’re already behind, especially in the automotive space, where speed […]
Why DEI Does Not Work Like People Think
Diversity, Equity, and Inclusion (DEI) programs are everywhere now. Schools, companies, even sports teams use them. The goal? Make things fair for everyone. Sounds good, right? But here’s the problem—what if these programs don’t actually work the way people think? 1. People Don’t Like Being Forced Most DEI programs tell people what to think instead […]
Marketing For Startups: Practical Advice & Case Studies That I Presented at AUA EPIC Incubator.
Last week, I had the privilege of speaking at the American University of Armenia (AUA) for a program called EPIC. It’s an incubator for startups in Armenia, where brilliant minds are developing innovative products. Honestly, walking into that hall and sharing my insights on digital marketing and growth marketing felt like a huge honor. I […]
Attention Leaders: 4 Ways On How To Lead A Distracted Team
There are a number of distracting events going on around the world. You should not ignore the fact that the environment is always changing. As a leader of your team or company, people will look up to you in these uncertain times to provide a sense of calm and vision.Â
3 Expert Insights For CEOs and Managers In The Fourth Industrial Revolution
Visiting Reinvent.am left me proud of Armenia’s tech growth. So many people are pushing limits and exploring new ideas. It’s inspiring, and it gives me confidence in Armenia’s tech future.Â