Making Shopping Feel Personal Again with AI and Real People
Meal kits and beauty boxes had their moment. Now, the subscription economy is evolving—leaner, smarter, and more personalized. The next wave isn’t about novelty. It’s about utility, data, and community. Let’s unpack what’s next. Experts Say 1. TikTok’s Foray into Subscription Commerce TikTok is testing a new subscription feature for its e-commerce platform, Shop, allowing […]
How Viral Memes Help Products Take Off: The Power of Pop Culture in Online Shopping
A single meme can make your product sell out faster than any ad. Cultural moments aren’t just funny—they’re commerce machines. Experts Say 1) Vogue Business: Fashion Starter‑Pack Memes Starter‑pack memes have morphed into powerful marketing tools. Vogue Business reports that brands like Gucci, H&M and The RealReal are embedding products directly into meme content, boosting […]
How Online Stores Are Using Their Own Data to Get Through the Cookie Crackdown
Smart reads: Vogue Business, Deloitte/WSJ, and Forbes show how e‑commerce brands are outsmarting the Cookie Apocalypse by owning their data. Let’s unpack that. Expert Breakdown 1. Forbes Technology Council (May 2024): E‑commerce brands can turn first‑party data into their strongest asset. Forbes recommends investing in Customer Data Platforms (CDPs), building consent‑based data collection systems, deploying zero‑party […]
Your Order’s Nearly There: How Local Warehouses Are Changing Online Shopping
Your order is tugging at the door. Those tiny fulfillment hubs popping up near you? They’re the reason. Experts Say Expert 1: Oana Jinga & Clare Bottle (Dexory/UKWA, Jan 29, 2025): They frame it as the tipping point—warehouses are shrinking, going urban and smart. Clare says soaring demand for faster delivery and variety is pressuring the system. Oana adds that […]
Forget The Mouse, Your Thumbs Are The New Shopping ToolÂ
By 2025, mobile isn’t just a trend, it’s how Gen Z shops smarter, faster, and entirely by phone Experts Say Expert Insight 1 – Gen Z demands authenticity, speed, and purposeA recent Economic Times–Snapchat report found that Gen Z in India shops with intent: they want deals that resonate with their cultural roots, brands that feel real, and […]
Shopping Goes In-GameÂ
Gaming isn’t just for fun anymore. It’s turning into a shop aisle where clicks buy real-life objects. Experts Say Expert Voice #1 – Business Insider (May 2025):Roblox launched a deep dive into real-world commerce by linking with Shopify, letting creators sell physical goods inside the platform—think lip-gloss, event tickets, and plushies—all while dropping avatar perks […]
Quiet Luxury, Big Sales: Simple Looks that Sell
Attention-grabbing, loud fashion is fading.Today’s trends are becoming all about clean and understated styles, which at the same time are driving strong sales. The Shift: From Flashy to Subtle In a world once dominated by conspicuous logos and loud designs, a new trend has emerged: quiet luxury. This movement emphasizes understated elegance, focusing on quality […]
Netflix knows everything about you. Especially what you are going to pick next.
Netflix’s interactive ads will make you stop scrolling. You make choices in the ads. Next thing you know, you’re hooked on the storyline before the show even drops. Expert Say Nicole LaPorte at Fast Company explains this is Netflix’s next frontier, following the interactive hit Bandersnatch, to boost engagement and differentiate from rivals like Disney+ […]
Stop and Sniff. No, seriously.
What smells like baldness? Billie’s latest campaign. It turned NYC sidewalks into a scent lab. Giant armpit-shaped posters. Scratch them. Sniff them. Experience the new “Coco Villa” deodorant. It’s cheeky, and it’s got everyone talking about them. (bmoutdoor.com, 1075koolfm.com, averagesocialite.com, instagram.com, designrush.com) Experts Say 1. DesignRush: Sensory Marketing at Its Finest Billie’s campaign is a […]
Is it the end for the ad world?
Over half of marketers are cutting their budgets in 2025. Why? The cocktail of inflation, political chaos, and a trust crisis in digital platforms. Because of the mix of all of those. Time to restart the game with new rules. Expert Say 1. Nielsen’s 2025 Annual Marketing Report Nielsen’s latest data is a gut punch: […]