When Cola’s Christmas Magic clashes with Artificialness
Coca-Cola’s attempt to implement new technologies into traditional Christmas ads turned into a disaster. (AI Business) In late 2024, Coca-Cola ventured into AI-generated advertising, reimagining its classic “Holidays Are Coming” commercial. The initiative aimed to showcase AI’s potential in delivering personalized content at scale. However, the campaign faced backlash, raising questions about authenticity and the […]
Eco-friendly stickers are the new green flag for conscious shoppers
Sustainability is not just a movement, it has become a part of our lifestyle. From compostable packaging to carbon-neutral shipping, online retailers are rewriting the rules to win over eco-conscious consumers. Expert Takes 1. Amazon’s Packaging Overhaul Amazon is leading the charge by replacing single-use plastics with recyclable paper and cardboard packaging. Since 2015, they’ve […]
Jaguar’s Identity Crisis: From predator to preyÂ
Jaguar’s efforts to hunt turned into a fight for survival. In late 2024, Jaguar rebranded so radically that it ditched the car. Literally no vehicles, no logo, just models in neon colors and a slogan: “Copy Nothing.” The internet started a buzz. Soon, people like Elon Musk not only mocked it. What the Experts Are […]
Ever Wondered How a Product Would Fit You Before Buying? AR Is Here to Help!
Imagine trying new clothes or replacing the kitchen furniture without leaving your house! That’s not a joke. The retail industry is being revolutionized by AR shopping. Expert Takes Google’s Personalized Virtual Try-On. At its recent I/O conference, Google unveiled a revamped virtual try-on feature. Users can now upload their own photos to see how clothes […]
Pinterest as a Power Player in E-Commerce
While TikTok is full of trendy dances and Instagram is focused on influencers, Pinterest quietly built a shopping empire. In 2025, it’s not just a mood board, but it’s a huge marketplace. Expert Insights Pinterest’s Strategic E-Commerce Evolution. Pinterest has transformed into a visual discovery platform, integrating AI-powered tools like the “Lens” feature for visual […]
Why are Community-Driven Brands Winning in 2025
Community is no longer a concept. It has become the winning business model for success. In 2025, brands that build with their audience—not just for them—are dominating. The old playbook of ads and influencers is fading. Now, it’s about shared values, real conversations, and turning customers into collaborators. Expert Insights Gen Z’s Loyalty Lies in […]
Coca-Cola melts the hearts of Gen Z
Coca-Cola aims to have Gen Z’s attention by collaborating with trending influencers. Coca-Cola is revamping its marketing strategy to connect with Gen Z, a demographic that values authenticity, personalization, and digital engagement. By partnering with creators and reimagining its iconic campaigns, Coca-Cola aims to foster deeper connections with younger audiences. Expert Insights Islam ElDessouky, Coca-Cola’s […]
It’s time to shop directly from YouTube Shorts!
You can now make a profit via YouTube shorts! Viewers can now tap and buy without leaving the app.(Statusphere Blog) Expert Insights Aisha Malik from TechCrunch reports that YouTube is testing shopping features in Shorts, allowing creators to tag products from their own stores. Viewers in select countries can see these tags and shop directly […]
Meta’s new AI-Powered Ad Targeting levels up the opportunities for Small Business
Meta just invented a revolutionary tool for small businesses to thrive. With AI-driven ad targeting, even the tiniest shop can now play in the big leagues. Expert Insights Jackie Navarrete, writing for GetVMS, highlights Meta’s new AI tools that simplify influencer marketing for small businesses. These tools include AI-enabled creator discovery, personalized content recommendations, and […]