Micro-Influencers vs. Mega Stars: Who Sells More Online?
In e-commerce, micro-influencers often have a bigger impact than celebrities. They may have fewer followers, but their audience trusts them, which can lead to more sales.mrge – commerce advertising+1Immerzo+1 Expert Insights Our Take The data is clear: micro-influencers offer unparalleled authenticity and engagement, leading to higher conversion rates and ROI. Their closer connection with followers […]
Ever wonder why McDonald’s tastes different in every country? That’s not an accident. That’s strategy
Real success in global markets comes from thinking locally, not just globally. Instead of simply entering the markets, the best brands become part of the local culture to achieve true impact. Expert Insights Our Take Localization is the bridge between global ambition and local relevance. It’s not about changing your brand’s identity but about resonating […]
The Influence of Gen Z on Brands to Change their Packagings
Gen Z isn’t just talking about sustainability, they’re putting their money where their values are. This generation demands eco-friendly packaging, and brands that don’t meet their requirements risk being left behind. What the Experts Are Saying Jeffrey Brown, Co-founder of Nature Focus Jeffrey Brown emphasizes that Gen Z is driving businesses toward greater sustainability, not […]
Who says you need money to shop? Not anymore
You just found your dream dress at the mall, but your wallet says “no”? Relax. Buy Now, Pay Later (BNPL) has your back. Expert Insights 1. PYMNTS.com: The Evolution Beyond ‘Pay in 4’ According to PYMNTS.com, BNPL is transitioning from the basic “Pay in 4” model to more versatile offerings.Innovations like BNPL-provider-issued cards and flexible […]
Same-Day Delivery Isn’t Fast Enough Anymore
Remember when two-day shipping felt like magic? Now, even same-day feels slow. The new delivery innovation is delivery in under two hours or less. Now companies are in a race for delivering as fast as they can. Ecommerce Fastlane What the Experts Are Saying Andy Jassy, CEO of Amazon In his 2025 shareholder letter, Andy […]
Breaking Teslas and Elon’s name. Why Everyone “Hates Elon”?
The complicated relationship between Elon and London. Why do London’s streets hate him? A guerrilla campaign by “Everyone Hates Elon” has transformed London into a canvas of dissent against Elon Musk. From provocative posters to public Tesla demolitions, the movement challenges Musk’s influence and Tesla’s brand image. Expert Insights Anna Russell, The New Yorker: Russell […]
2026 World Cup and LA Olympics are more than just games: How marketers leverage these opportunitiesÂ
Turning the 2026 World Cup and LA 2028 Olympics into marketing playgrounds. How these events will have a huge impact on companies’ brand images.(Facebook) As the world gears up for these monumental events, brands are strategizing to captivate audiences through immersive, experiential marketing. It’s not about traditional ads anymore; it’s about creating moments that resonate. […]
When Cola’s Christmas Magic clashes with Artificialness
Coca-Cola’s attempt to implement new technologies into traditional Christmas ads turned into a disaster. (AI Business) In late 2024, Coca-Cola ventured into AI-generated advertising, reimagining its classic “Holidays Are Coming” commercial. The initiative aimed to showcase AI’s potential in delivering personalized content at scale. However, the campaign faced backlash, raising questions about authenticity and the […]
Eco-friendly stickers are the new green flag for conscious shoppers
Sustainability is not just a movement, it has become a part of our lifestyle. From compostable packaging to carbon-neutral shipping, online retailers are rewriting the rules to win over eco-conscious consumers. Expert Takes 1. Amazon’s Packaging Overhaul Amazon is leading the charge by replacing single-use plastics with recyclable paper and cardboard packaging. Since 2015, they’ve […]
Jaguar’s Identity Crisis: From predator to preyÂ
Jaguar’s efforts to hunt turned into a fight for survival. In late 2024, Jaguar rebranded so radically that it ditched the car. Literally no vehicles, no logo, just models in neon colors and a slogan: “Copy Nothing.” The internet started a buzz. Soon, people like Elon Musk not only mocked it. What the Experts Are […]