Loyalty Is Dying: The Rise of Disposable Brands
Brands are bleeding loyalty. Shoppers don’t care about your logo—they care about value, vibe, and who’s telling the story. Expert Insights Expert 1 – EY Future Consumer Index Experts at EY report brand loyalty slipping fast: consumers now buy based on value, quality, purpose—not just names. Private labels are stealing share while big brands cling […]
The Death of Free Returns—and Why You Should Charge Now
Free returns? That ship just sank. Zara, H&M, ASOS—fees are here. Why? Because returns are a cash sink. And yes, CEOs should be leaning in, not shying away. Expert Insights Expert take 1 The WSJ reports that “return rates have increased over the past five years,” and 14 % of them are flagged as fraudulent . […]
Is 2-Day Shipping Still Competitive? Not in This Industry.
Once upon a time, 2-day shipping was the holy grail.Now? It’s just the bare minimum. E-commerce has entered its instant gratification era. Consumers want their gear fast, whether it’s a laptop stand or a full set of wheels. If you’re still bragging about 2-day delivery, you’re already behind, especially in the automotive space, where speed […]
Gen Z Doesn’t Trust Your Online Store
Gen Z scrolls. They don’t click. Loyalty? Out the window. They’ve grown up in a digital mirror—everything feels fake. Your sleek homepage? Bore. They want people, not polished pixels. Expert Insights Expert take 1 Ben Harms of Archrival says Gen Z can “sniff out the BS faster than anyone.” They aren’t drawn to polished ads—they want people […]
$1.8 billion by 2032? TikTok’s Turning Smart Locks into Must-Haves
No keys. No stress. Just signal and go. Urban cyclists are done with rusty locks and rack roulette—and TikTok’s noticing. Videos featuring smart bike locks on TikTok Shop triggered a 20% sales lift. Even better? 55% of buyers chose app-based security. That’s not hype. It’s proof. Expert Insights Tech analyst at Proficient Market Insights argues […]
Health to Go: TikTok’s Portable Blender Trend Drove a 29% Sales Boom
No health. No time. The market’s responding. TikTok just flipped the blender market on its head — users scrolling #HealthyOnTheGo are grabbing mini smoothies, and sales are exploding. Expert Insights Market analyst at ResearchAndMarkets.com mentions that the portable blender sector hit US $224 million in 2024 and is poised to reach $335.6 million by 2034, driven largely by millennials and […]
How TikTok and Book Lights Sparked 59 Million Book Sales
Light it up. Lean back. Enjoy. Mini‑LED book lights are having a moment—and it’s all thanks to #BookTokGear vibes. They’re cozy. They fit into people’s reading rituals. They’re going viral. Let’s dive in. Expert Insights Publishing expert Jane Friedman reported that TikTok Shop is fueling commerce, giving small creators big conversion power. Her June 2025 analysis […]
You Don’t Need More Products. You Need a Better Bundle.
Stop adding random stuff to your store.Start increasing your average order value with what you already sell. Most e-commerce CEOs are chasing more: more SKUs, more traffic, more ads. But what if growth wasn’t about more… and was about smarter? Enter: bundling. The single most underrated revenue move in e-commerce today. Why Bundles Work Better […]