Audi’s China Rebrand: A Risk That Might Pay Off

Would you drop your iconic logo to win over a new audience? Audi just did.In 2024, Audi rebranded itself in China, ditching its famous four-ring logo to create a new, China-specific version of its brand. Why? Because young Chinese consumers wanted something fresh. (Wired) Why This is a Big Deal What Auto Brands Should Consider […]