E-Commerce Meets EdTech: Brands Are Selling by Educating
E-commerce isn’t just selling anymore. It’s teaching. Brands are including education into their sales strategy to build trust, grow loyalty, and boost conversion along the way. Experts Say Expert #1: Casey Carey, Content Marketing InstituteCasey Carey highlights how “education-based videos” shift focus from hard selling to context-driven storytelling. Brands like Apple offer digital photography courses, […]
Post Purchase Surveys Build Loyalty
Forget the sale. The real magic happens after. Brands know asking the right questions after a purchase can turn a one-time shopper into a lifelong fan. That’s where post-purchase surveys shine. Experts Say Expert 1: Erica Ylimäki (Trustmary)Erica, a growth marketer at Trustmary, dives deep into why these surveys matter. They’re not just feedback, they’re […]
E-Commerce Brands Use First-Party Data to Survive the Cookie Apocalypse
Cookies are crumbling, and e-commerce brands aren’t waiting for crumbs to fall. They’re tapping first-party data now to stay alive. Experts Say Expert #1: Jeremy Goldman, eMarketer (Mar 4 2025)Goldman reports that brands such as The New York Times, Disney, NBCUniversal, and McDonald’s are leaning heavily on first-party data to maintain personalization and ad performance after cookie […]
Your Next Uber? Sponsored
Uber’s New Ad Play Pays for Your Ride—Literally. Ads that actually save you money? Uber just cracked the code.Ads used to interrupt your ride—now they might pay for it. Uber is turning ads into something you’ll actually want to see. With the launch of “Ride Offers,” brands can now drop discounts right inside your Uber […]
How storytelling brought GAP back to life
The sale signs are coming down—but the spotlight’s turning on. Gap is ditching the sale signs. CEO Richard Dickson, fresh from reviving Barbie at Mattel, says we’re done drowning you in markdowns. Now it’s all about storytelling and cultural impact. Experts Say Mindy Grossman, Vice‑Chair at ConselloGrossman argues that in today’s disruption-fueled world, storytelling isn’t […]
Southwest Throws a Party in the Aisles
Southwest is poking serious fun at its big move from free-for-all to assigned seats—launching a playful street‑party ad to squash any drama and remind travelers it’s still the cool, quirky sidekick in the sky inc.com+6adweek.com+6adweek.com+6. Inside the SpotA flight attendant hilariously shouts, “America, are you sitting down? Southwest is introducing assigned seating!” Cue people dancing […]
The $5 Box That Sells a $500 Product
Your product isn’t the first impression. The box is. That first tear, lift, or slide sets the tone. If it doesn’t hit different, they’ve moved on before even trying what’s inside. Experts Say Expert 1: Hernán Braberman, Creative Director (Plastics Engineering, April 2025)Braberman argues that in the e‑commerce era, the first 22 seconds of unboxing […]
From Tokyo to Texas: How Culture Shapes What We Click and Buy
A minimalist in Japan might abandon a cart full of bold prints, while a Texan shopper sees them as must-haves. Online shopping isn’t universal – it’s deeply cultural. Let’s explore why your location might just be your strongest shopping filter. Experts Say Expert 1: Vinh Truong (May 2025)Truong’s fresh study dives into the emotional journeys […]
How Temu Uses Psychology to Trigger Impulse Buys
Have you ever opened Temu’s website? Did you notice those flashing countdowns, limited stock alerts, and one-time deals on nearly every product? That’s not by accident – it’s a calculated strategy to make you buy fast and often. Experts Say Expert 1: Smart Insights (Lana Burgess)They highlight how holding customer carts for a limited time—like […]