Fiat’s Bold Move: Turning Apartments Into a Marketing Machine
Fiat just changed the game. Instead of just selling cars, they’re selling a lifestyle. In 2024, the Italian automaker launched Fiat House, a 309-unit apartment complex in Fort Lee, New Jersey. The catch? Residents get access to Fiat’s electric 500e sedan as part of the deal. The entire building is decked out with Fiat branding, […]
Kia’s Rise: From Budget Brand to Market Leader
Kia isn’t just selling cars. They’re selling a brand identity. In 2024, Kia crushed expectations, selling over 80,000 cars in Australia. The company’s brand-focused marketing strategy—including massive ad campaigns and event sponsorships—helped them dominate. (The Australian) Why Kia’s Marketing Worked How Automakers Can Replicate Kia’s Success Kia is proving that smart branding beats traditional advertising.